WIAB AI
Gibson created a private internal marketing-in-a-box platform that turns early website ideas into responsive, brand-aware starting points in minutes.
/ Overview
Gibson created a private internal marketing-in-a-box platform that turns early website ideas into responsive, brand-aware starting points in minutes.
/ Project Details
Name:WIAB AI
Client:WIAB AI
Industries:Artificial intelligence
Date:Internal platform
Role:Founder, product designer, and developer
/ Challenge
Website projects often spend days or weeks gathering direction, exploring copy, testing imagery, selecting colors, choosing fonts, and shaping early layouts before a useful first version exists.Self-directed internal product built from Gibson's UX, design, development, and AI workflow experience and used at the start of website projects.
/ Provided Services
AI workflow design
Designed the internal workflow that moves from early prompt to usable website starting point.
UX best-practice skills
Built skill guidance around UX checks, content structure, layout quality, and launch readiness.
Design-system guidance
Added design-system guardrails so generated outputs feel more intentional, brand-aware, and reviewable.
/ Solution
Gibson built WIAB AI as a private marketing-in-a-box platform with AI skills, starter frameworks, parameters, and checks that guide UX quality, brand cohesion, responsive design, readable code, and fast-loading frontend structure.The internal workflow gives Gibson and clients a stronger V1 preview in minutes, creating a better foundation for focused V2 launch work instead of spending the early project window on a thin MVP.
/ Constraints
Private internal tool
The platform is an internal Gibson workflow, so the public story needs to focus on capability without exposing private tooling details.
Need for stronger first-pass website concepts
The system had to create a more useful first version than a loose concept or generic first pass.
Brand consistency across generated outputs
Generated outputs needed guardrails around color, typography, spacing, brand fit, and design-system consistency.
