Cactus Club
Gibson was hired as CPO to help shape an Austin community platform from founder vision into a brand, responsive website, and iOS product direction.
/ Overview
Gibson was hired as CPO to help shape an Austin community platform from founder vision into a brand, responsive website, and iOS product direction.
/ Project Details
Name:Cactus Club
Client:Cactus Club
Industries:Community / local discovery
Date:Founder-led launch
Role:Chief Product Officer
/ Challenge
Cactus Club needed to turn a founder's idea into a product and brand direction that could help people explore Austin with community instead of navigating the city alone.Worked directly with the founder as CPO to clarify the vision, interview community members, shape brand options, and guide web and app experience design.
/ Provided Services
Product strategy
Helped shape the founder's vision into a product direction people could understand and use.
Founder vision planning
Turned early strategy into a clearer plan for the brand, website, and app experience.
Community interviews
Used community input to keep the product centered on Austin discovery with other people.
/ Solution
Gibson worked with the founder on product vision, interviewed community members, drafted brand plans, created logo and branding options, designed a responsive website, and shaped the iOS app experience now in development.The web experience is live and the iOS app is in development, giving the community a clearer way to discover and experience Austin with other people.
/ Constraints
Early founder vision
The founder's idea needed enough product shape to become something people could understand and use.
Community-first positioning
The experience had to center community, not just lists of places or activities.
Austin local discovery
Austin discovery needed to feel local, social, and useful for people looking to explore with others.
