Mini Murals
Gibson helped turn 250+ Houston public artworks by 40+ artists into a browsable brand, website, and interactive map experience.
/ Overview
Gibson helped turn 250+ Houston public artworks by 40+ artists into a browsable brand, website, and interactive map experience.
/ Project Details
Name:Mini Murals
Client:Mini Murals
Industries:Civic art / nonprofit creative initiative
Date:2012-2016
Role:CTO
/ Challenge
Mini Murals created public art across Houston, but the distributed nature of the work made discovery, storytelling, and organization difficult without a strong digital layer.Worked with the CEO, COO, City of Houston, artists, districts, and community partners.
/ Provided Services
Logo
Created a recognizable identity for a public-art initiative spread across Houston.
Website
Built a digital home where murals, artists, themes, and neighborhoods could be explored together.
Interactive maps
Made location-based discovery a core part of the experience through interactive mapping.
/ Solution
Gibson helped as CTO across the logo, website, WordPress updates, interactive mural maps, neighborhood/artist/theme browsing, campaigns, marketing materials, and operational systems.The project made 250+ murals by 40+ artists easier to discover and helped bring public art into Houston neighborhoods, art districts, and areas with limited public-art access.
/ Constraints
Distributed public artwork
The artwork lived across Houston, so the digital layer needed to show what existed and where to find it.
Neighborhood discovery
Discovery had to work by neighborhood, not only by artwork title or artist name.
Artist and theme browsing
The experience needed to support multiple ways into the collection, including artists, themes, locations, and public context.
