CarMax
Gibson helps lead product design for CarMax's sell-your-car journey, a high-traffic funnel that receives over one million visitors each month.
/ Overview
Gibson helps lead product design for CarMax's sell-your-car journey, a high-traffic funnel that receives over one million visitors each month.
/ Project Details
Name:CarMax
Client:CarMax
Industries:Automotive retail / digital commerce
Date:2021-2026
Role:Manager of Product Design
/ Challenge
Selling a car online is a high-stakes decision with a long form flow, complex offer comprehension, and online or in-store next steps. The journey has to feel calm enough for customers to finish.Direct CarMax role working cross-functionally with developers, financial analysts, product managers, and business partners.
/ Provided Services
Product design
Designed clearer moments across a high-traffic sell-your-car journey.
UX strategy
Aligned the funnel around customer confidence, offer comprehension, and a more obvious next step.
A/B testing
Used testing to shape decisions in a journey with real customer and business stakes.
/ Solution
Gibson helps lead design for the sell-your-car journey, including landing page testing, a 20+ question funnel, offer delivery, next-step clarity, and AI-assisted design and research practices.The work supports a high-traffic funnel receiving over one million monthly visitors and helps customers move from sell intent to an understandable offer and a clearer next step.
/ Constraints
20+ question form funnel
The funnel needed to collect enough vehicle information without making the experience feel exhausting or unclear.
High-stakes customer decision
Customers needed confidence because selling a car involves money, timing, transportation, and trust.
Complex offer logic
Offer comprehension depended on making complex logic feel simple once customers reached a result.
