Academy Sports + Outdoors
Responsive Product Details Page
ACADEMY.COM
Website Design, User Experience, Cross-Channel Marketing
As lead User Experience Researcher for Academy Sports + Outdoors, Gibson helped create omnichannel shopping experiences online, in the mobile app, and for associates in more than 700 stores. Gibson created experiences for Browsing & Navigating the website, Viewing Product Information, and Completing the Checkout Flow.
While working for Academy.com, Gibson led the UX research to completely rebuild the website to be Fully Accessible (ADA Compliant) and Responsive, while maintaining the same backend and no downtime.
UX Process Defined and Followed
UX Research Methods Practiced
