Bringing a Vision to Life for a Boutique Fitness Studio
Revival Pilates envisioned a boutique fitness studio combining Pilates and saunas but needed help creating a brand and strategy to match their unique concept. I worked with the client to craft a marketing plan, design their branding, and build a digital presence that connected with their audience.
Discovery
The Revival Houston team described their vision as elegant, fitness-focused, and community-driven but needed guidance on shaping their brand identity. I collaborated with them to refine their marketing strategy, focusing on building excitement for their launch and creating digital experiences to engage their audience.
Design
I presented five logo options that reflected their vision and worked closely with the client to refine the designs until we arrived at the perfect logo. From there, I developed a cohesive visual identity and designed a WordPress website with features like an Instagram feed and email subscription form to connect with clients and grow their community.
Develop
The website was designed to be easy for the Revival Pilates team to update and manage. Its responsive design ensured it looked professional across all devices, reinforcing their focus on quality and connection.
Learnings and review
- Delivered a polished brand identity chosen through a collaborative process.
- Built a responsive, easy-to-manage website with tools to engage and grow their audience.
- Helped build anticipation for their launch by showcasing their unique concept.
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Hi there!
Gibson Hall
Hi, I’m Gibson Hall — a creative strategist, web designer, and digital marketer based in Austin, TX. From boutiques and scale-ups to Fortune 500’s, I’ve helped over 50 organizations reach more customers online.