Building a Scalable Brand and eCommerce Website for a Growing Beauty Startup
Le Klir wanted to launch their first product—a clean, ingredient-focused shampoo—with a brand and eCommerce platform that resonated with their audience. I partnered with the client to craft a marketing strategy and a scalable digital presence while ensuring their branding reflected their ethos.
Discovery
Through collaborative workshops, we identified Le Klir’s target market: ingredient-conscious beauty enthusiasts looking for clean, high-quality products. The marketing strategy focused on building trust, highlighting the product’s unique benefits, and creating a platform for future growth.
Design
I presented the client with five logo concepts, each designed to align with their vision. After a collaborative refinement process, we landed on a clean, modern logo that embodied their brand values. To bring the brand to life, I created a cohesive identity and designed a WordPress website with eCommerce functionality, integrated email subscription tools, and seamless navigation.
Develop
The website was built with scalability in mind, making it easy to launch new products and expand their digital presence. The design emphasized mobile-friendliness and included SEO optimization to drive traffic and engagement.
Learnings and review
- Delivered a brand identity chosen through a collaborative process.
- Designed a scalable, mobile-friendly eCommerce site optimized for growth.
- Increased engagement through integrated email subscription and social tools.
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Hi there!
Gibson Hall
Hi, I’m Gibson Hall — a creative strategist, web designer, and digital marketer based in Austin, TX. From boutiques and scale-ups to Fortune 500’s, I’ve helped over 50 organizations reach more customers online.