Redesigning a Complex Healthcare Website for Patients and Providers
When you’re a leading healthcare network serving millions, your website must serve multiple audiences seamlessly. The client needed a platform that reflected their care-driven mission, supported appointment scheduling, and met stringent HIPAA compliance standards. As the Online Creative Director, I designed and implemented a patient-focused website that brought clarity and simplicity to a complex digital ecosystem.
Discovery
I began by identifying the needs of CHI St. Luke’s diverse audiences, including patients, providers, and administrative staff. Through stakeholder interviews and user research, I mapped out journeys for booking appointments, finding specialists, and accessing critical information. These insights highlighted the need for intuitive navigation, clear pathways, and a secure infrastructure to protect patient data.
Design
Working closely with my team, I crafted a patient-centered design that reflected CHI St. Luke’s mission of compassionate care. The layout emphasized ease of use, with features like “Find a Doctor” tools, appointment scheduling, and prominent contact information. A cohesive style guide ensured consistency across all 1,500+ pages, reinforcing the brand’s professionalism and trustworthiness.
Develop
The website was built on a secure, HIPAA-compliant infrastructure, with scalable modules to handle future needs. I oversaw a team of developers in Houston, ensuring seamless implementation of the design onto the client’s secure server. Key features included encrypted contact forms, mobile responsiveness, and accessibility compliance to meet the needs of all users.
Learnings and review
- Significant improvement appointment scheduling conversions with simplified workflows.
- Delivered a HIPAA-compliant platform that met technical and security standards.
- Enhanced user satisfaction through intuitive navigation and clear design.
“
Navigating the website is so much easier now—I found my doctor and scheduled an appointment in just a few clicks. It feels like they really understand my needs.
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Hi there!
Gibson Hall
Hi, I’m Gibson Hall — a creative strategist, web designer, and digital marketer based in Austin, TX. From boutiques and scale-ups to Fortune 500’s, I’ve helped over 50 organizations reach more customers online.