Project ideation, Marketing, Web Design, Social Media Strategy, Digital Strategy
I walked into a big board room in Spring 2015 with a map of the City of Houston. The map included green, yellow, and red pens throughout Houston, with a green one down the street from my childhood home. I was immediately confused why MY neighborhood and street was highlighted on this map, and what it was symbolizing. It was the start to a city-wide art transformation, which I couldn’t be more proud of to create and support.
MiniMurals started in 2015, when Noah and Elia Quiles of UP Art Studio approached me about helping with this project. We already worked together on several other large mural projects, and I played the role of the digital marketing strategist.
- Client - UP Art Studio
- Timeline - June 2015 - current
- Skills/Tools Used - Web Design, Project Management, Social Media Strategy
Art curators, Noah & Elia Quilies, were starting a project to paint traffic control boxes in the city of Houston, but needed marketing support to work with the right organizations to help fund this massive project (there’s over 700 boxes in Houston).
Painting these boxes is going against the City of Houston, so we needed special permission from the Mayor’s office and Public Works Department to even consider this project a reality. To our amazement, both organizations were in full support of the project. We had enough support to have 1 artist paint 1 box, and the kickoff to the MiniMurals project was highlighted by the Chronicle.
In 2015, I created the original MiniMurals.org website, including description of the project and galleries of the painted boxes. Since then, there have been over 150 boxes painted and have scaled the website to include an interactive map, allowing users to find boxes near their neighborhood and throughout hours.
- More than 20 artists and 150 boxes (as of May 1, 2017)
- July 28, 2016 declared as Mini Murals Day by the City of Houston
- November 18, 2016: Mini Murals was given the Keep Houston Beautiful award by Mayor Sylvestor Turner and The City of Houston.
- Lots of press and support from: Houston Chronicle, NBC Channel 2, KHOU Channel 11, ABC Channel 13, Culture Map, Swamplot, GlassTire, 365ThingsinHouston, Houston Public Media, Rice Kinder Institute, and Reddit.
The MiniMurals website features an interactive map, helping you find painted boxes near your home.
The website includes artist bios, as well as maps so you can see all of the locations for each artist.
The website works on all devices, so you can find the boxes anywhere you are located.